3 Best Places To Sign For Co-Registration

Since Google launched their PPC advertising in 2000, hundreds of spin off's flooded the internet. The concept is simple, yet ingenious and has revolutionized the way advertising works online. Essentially PPC traffic is cheap traffic and you get to determine exactly whom you want to target with your keywords. The fact that you are in complete control makes this an incredibly powerful strategy for buying traffic and with Google Adwords you can change virtually anything in your advertising campaign in minutes.

PPC advertising can be a bit tricky, but there are many good guides get a free guide here…) that can help you master PPC advertising. Once you do, it is one of the most effective ways to buy highly targeted traffic. To get the most out of PPC as a traffic source, you have to keep your advertising campaigns very focused and zoom in on only a couple of keywords at a time. With PPC it's not about volume of traffic, but about quality. Start with Google Adwords and keep testing and tweaking until you are happy with your returns. As a rough indication, a 50% return on your investment is considered acceptable, but off course this depends on your own standard.

Once you've got one of these campaigns up and running you can pretty much leave it on autopilot and just check in once a month or so. The powerful thing however, is when you start to expand your campaigns to other PPC services. Once it works on Adwords, simply copy it on networks like Overture (Yahoo Search Marketing) and Kanoodle. This way you are pretty much certain that your campaign will work because all the testing was done in Adwords and you've refined it to a profitable point. You can easily multiply your traffic by ten without doing much more work by simply expanding to more PPC networks.

2. Buy Advertising Space

Although this does not sound like an earth shattering idea, it really is widely underused and potentially a great source of traffic. Once again, if you are going to buy traffic make sure it is targeted and make sure that it is from a legitimate source and what better place than a popular website in your niche? The great thing about buying advertising space is that in most cases you can choose exactly which pages you want your ad to appear and obviously you also get to choose the website which is not the case with PPC.

Regardless of your niche, chances are that there are two or three sites that dominate the niche and they probably get the majority of the traffic. By buying ad space you can quite literally by some of their traffic off them. It is important to keep your ads sharp and interesting and only aim to get the click. Never try and sell with these ads – that is the work of your web site and not your ad. The downside is that unlike PPC, you pay regardless of whether someone clicks on your ad or not.

Always make sure that you have the possibility of testing your ads and never sign up for a long term agreement without testing the water first. Just like with PPC, test it on one site first and once it works, you can expand to similar sites to expand and increase your results. A very effective twist on this strategy is to advertise in popular Ezines – most of them get published on a website after they were first sent out which means that you effectively buy permanent ad space. Make sure you test your ad before you run it in an Ezine though as this will give you much more value for money.

3. Co-Registration

One of the most underused and probably one of the most effective ways to buy targeted web site traffic is through what is known as co-registration (or coreg for short). Co-registration is a way of buying leads from high traffic websites. Websites like Yahoo, The New York Times and Cosmopolitan get millions of visitors every day and since these sites have quite a wide appeal, chances are that your 'ideal customer' is in amongst that crowd. Virtually all these high traffic web sites do what is called data capturing before they let visitors into their website. With the data capturing they are able to compose a profile of a person; of roughly what they are interested in and what they are likely to buy and what will appeal to them. Now, you probably won't start the next New York Times in your lifetime, but at least you have the option of getting your hands on some of their website traffic. How? With co-registration.

Co-registration services team up with these big sites and allow you to buy leads from them. Whenever people sign up to these high traffic sites, you can put your offer in front of those people who match your chosen profile. In other words you get to pick your traffic which makes it highly targeted. But the best thing about co-registration is the fact that you only pay for the leads that take you up on your offer. Co-registration works best if you are doing lead capturing and since these leads are highly targeted it converts really well and although it might not bring you masses of traffic, it will bring you a very good quality of traffic. Just like with PPC you have to test and tweak your campaigns into profitability, but once it's profitable you can let it run itself. Start small and keep testing on small amounts of leads. This won't cost much and once you reach a profit margin that you are happy with, you can simply scale it to increase the numbers.

Although these three methods might sound like a lot of work, it really isn't. The hard work is in the testing and tweaking and even this is not very time consuming. It does however require some effort and brainpower, but the rewards are well worth it and it will continue to feed your websites with traffic for as long as you let it run. The one thing that very few marketers factor into their traffic building strategies is the lifetime of the traffic. It's all about leverage and you want to leverage your time and effort as much as possible. Do the work once and let it keep on working for you for the rest of your life. Your time is limited. Without leverage you simply can’t make a business successful. To buy targeted web site traffic can be a very effective way of doing it, but it does require diligence and commitment. It does not take nearly as much work as all the strategies for getting free traffic, but it does require a lot more management. Keeping track of all your testing, tweaking and expenses is vital in making it work.

Many websites rely completely on purchased traffic and never bother with all the SEO stuff that entangles many a marketer for weeks and weeks on end. There are only two ways to get on the first page of a Google search results. The one will take you about 20 minutes wile the other can take you 20 months. You can buy your way to the top and in the end it's all a numbers game and a decision as to what your time is really worth to you.