1. Social Media
Social media is one important must know knowledge in Web 2.0. You need to understand social media by participating in it. YouTube, Flickr, Facebook, MySpace, Digg, FriendFeed, Disqus, Stumble Upon and Technorati are some of the Web 2.0 websites that have taken the world by storm.
2. Marketing Plan For Web 2.0
You need to let your visitors to play a more important role in your website. Let your web visitors create lots of content on your site and with RSS and trackbacks, they can even create promotional videos about your website, product and services.
3. Join The Conversation
It is a 2 way street and definitely needs 2 hands to clap. You can see that most content are generated by visitors rather than the original poster in most Web 2.0 sites. The whole world is involved. You have probably seen YouTube videos with 10,000 comments.
4. Be Remarkable
Social media is the platform where interesting ideas and content get passed along quickly. In Web 2.0 world, content is king. You need to have contents that attract your visitors that they could use it or forward it to their friends.
5. Broadcast Your Content
Encourage visitors to tag and bookmark your content.
6. Multimedia Wave
Try posting videos from YouTube, Google Video or pictures from Flickr to make the whole website more interesting. This will help make your website interesting and entice your visitors to come back for more.