Ultimately, somebody who fills in the form to join your list wants you to provide them with information. They will also be willing to buy from you, since the information you provide demonstrates that you can be trusted to know about your subject, and therefore what the best products are. If you want to buy a new video recorder do you go to a department store for advice, or buy from a friend that you know is able to be honest and provide you with the best information?A list, if used properly, can be a group of people who regard you as a knowledgeable friend, who they can trust to provide them with accurate information. Since you are easily contacted they will know that anything you offer them will be a useful product.

You have built your list from people who have read your articles and have developed enough of a bond as to click to your web page and fill in the form you have offered them. A list of 1,000 people built this way is worth 10,000 casual visitors. People read you articles because they are interested in what you write. They join your list because they want to know more and will buy from you when you can provide them with items that will be useful to them.

Use article marketing for list building, and your business will have a far better chance of flourishing and not only of making money for you, but of providing a list of friends who trust you and will believe you when you recommend a product to them.