Autoresponder Opt-In Code

After the point in your squeeze page where you have a call to action, you are going to want a web form that will collect your subscribers’ email addresses and names. In most cases, you can collect more information from them, for example, their telephone number or home address so you can promote to them offline. However, it is generally the case that the less information you ask for, the higher your opt in rate. So think very carefully before you add more lines of information to your web form.

A word on autoresponders:

There are basically a few different ways you can collect your subscribers’ names and emails. One is to buy some autoresponder software and host it on your web server. I do not recommend doing that because in today’s email environment, it is very easy to get your web servers’ IP address blacklisted in the email providers’ systems. Each time this occurs you will have to prove that you are following CAN-SPAM regulations. This can become very time consuming, especially if you have thousands of subscribers.

The second way to do it is to use the autoresponder service your web host provides. I also highly un-recommend this method, for the same reason.

The third way you can collect subscribers’ names and emails is to use a professional autoresponder company. They will generally host all of the software on their own servers, and they maintain strong relationships with the email providers, so they keep your emails delivered.

There are a number of different companies you can use, however, I use Aweber for all of my lists. At the time that I began to use them, they were ranked very highly for their deliverability rates (which is just about the most important thing to me). I have had a good relationship with them, my emails go out on time, etc., so I continue to use them.

Once you have opened an account with Aweber (or whichever autoresponder service you choose), and you have set up the autoresponder, you need to create the web form you will use to collect names and emails on your squeeze page.

Once you have done that, have the service give you the javascript or html code for the web form, and upload that to your web page where you want the opt in box to appear. If you use the squeeze page builder I supplied earlier, there is a specific box in which to put the web form code, and the squeeze page builder does everything else for you.

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