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Boost Your Website's SEO in 6 Simple Steps

Boost Your Website’s SEO in 6 Simple Steps

Your blog is a powerful tool. Publishing blog content on a regular basis can provide an organization with a number of distinct benefits, which include:
Brand building and awareness.
Positioning yourself as a thought leader.
Demonstrating your (or your organization’s) expertise.
Developing relationships [...]

[ More ] 28th May, 2013 | Comments Off | Posted in SEO, Search Engine Optimization
Adding Implement UX Methodology Into Your SEO Tactics

Adding Implement UX Methodology Into Your SEO Tactics

If your site isn’t working, there’s always a reason, and most SEO professionals won’t stop until they’ve figured it out. They’ll check the servers and hosting to make sure there’s no downtime. They’ll check robots.txt and meta tags to make sure it’s not disallowing crawlers. They’ll check Flash and JavaScript, sitemaps and status codes, page [...]

[ More ] 28th May, 2013 | Comments Off | Posted in SEO, Search Engine Optimization
Content Optimization Platform Parse.ly Scores with Reuters

Content Optimization Platform Parse.ly Scores with Reuters

Parse.ly, the content optimization platform for publishers which emerged from stealth in January has been flying under the radar when it comes to press, but has growing the size of its customer base over the past year. The company recently signed one of its largest deals to date, having now added Thomson Reuters to its [...]

[ More ] 14th Dec, 2012 | Comments Off | Posted in SEO, Search Engine Marketing, Search Engine Optimization, Social Media
Google Winter Cleaning in Progress

Google Winter Cleaning in Progress

Google likes to make sweeping changes in bulk, getting rid of features that don’t matter, really. Why don’t they matter? Its users tell them so by not using them.
In a “Winter Cleaning”, there were some minor cuts, and a somewhat major one, the shutdown of Punchd, its loyalty card app and service. Merchants must not [...]

[ More ] 14th Dec, 2012 | Comments Off | Posted in SEO, Search Engine Marketing, Search Engine Optimization, Social Media
4 Things Media Companies Must Do To Survive

4 Things Media Companies Must Do To Survive

In the first half of 2012, I wondered if the Mayans had media companies on their minds when allegedly predicting the end of the world (by the way, please don’t believe the world ends on 12/21/12).
What a year. Media’s core revenue stream is slipping away: Astoundingly, five tech companies control 68% of all online ad [...]

[ More ] 14th Dec, 2012 | Comments Off | Posted in SEO, Search Engine Marketing, Search Engine Optimization, Social Media
Reactions to SEO in Talent Acquisition

Reactions to SEO in Talent Acquisition

On December 12, 2012, fishbat reacts to an article posted on Mashable.com explaining why a business should use search engine optimization (SEO) in their efforts to advertise openings and find relevant and qualified candidates.
The Mashable article emphasizes the importance of research and use of keywords when advertising a job opening. According to the article, [...]

[ More ] 14th Dec, 2012 | Comments Off | Posted in SEO, Search Engine Marketing, Search Engine Optimization, Social Media
Talent Acquisition Strategies Needs SEO

Talent Acquisition Strategies Needs SEO

You might be familiar with how search engine optimization, or SEO, can help search engines like Google and Bing discover your website. Using keywords, linkbacks, social media and page ranking can help your site gain the added exposure you need to turn clicks into customers. But, can SEO also help you find the right candidates [...]

[ More ] 14th Dec, 2012 | Comments Off | Posted in SEO, Search Engine Marketing, Search Engine Optimization, Social Media
New SEO Rules in Content Marketing

New SEO Rules in Content Marketing

Five years ago, it seemed nothing was as buzzy and mysterious as SEO. Today, “content marketing” has taken over as reigning buzzphrase in marketing circles, with many SEO practitioners shifting their sales pitches to match the trend.
The difference, essentially, is content marketing aims to create content humans want to read, whereas SEO aims to create [...]

[ More ] 14th Dec, 2012 | Comments Off | Posted in SEO, Search Engine Marketing, Search Engine Optimization, Social Media
Apple Maps vs Google Maps - Which Is Better?

Apple Maps vs Google Maps – Which Is Better?

Apple’s own Maps app has repeatedly let me down since it unapologetically appeared in June. So I was grateful to see Google Maps return. But would it have the brains to find a prized spot on the home screen of my iPhone?
With Apple Maps relegated to a folder on the third home screen of my [...]

[ More ] 13th Dec, 2012 | Comments Off | Posted in SEO, Search Engine Marketing, Search Engine Optimization, Social Media
Getting A Good Deal From Your SEO Vender?

Getting A Good Deal From Your SEO Vender?

Last week, a former client reached out to me and wanted to discuss re-engaging search engine optimization services for his business website. He asked me for a proposal based on a budget of $1,000/month, which in the SEO industry is considered a small budget.
I gladly put together a proposal that addressed his needs and delivered [...]

[ More ] 13th Dec, 2012 | Comments Off | Posted in SEO, Search Engine Marketing, Search Engine Optimization
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