Parse.ly, the content optimization platform for publishers which emerged from stealth in January has been flying under the radar when it comes to press, but has growing the size of its customer base over the past year. The company recently signed one of its largest deals to date, having now added Thomson Reuters to its [...]
Google likes to make sweeping changes in bulk, getting rid of features that don’t matter, really. Why don’t they matter? Its users tell them so by not using them.
In a “Winter Cleaning”, there were some minor cuts, and a somewhat major one, the shutdown of Punchd, its loyalty card app and service. Merchants must not [...]
In the first half of 2012, I wondered if the Mayans had media companies on their minds when allegedly predicting the end of the world (by the way, please don’t believe the world ends on 12/21/12).
What a year. Media’s core revenue stream is slipping away: Astoundingly, five tech companies control 68% of all online ad [...]
On December 12, 2012, fishbat reacts to an article posted on Mashable.com explaining why a business should use search engine optimization (SEO) in their efforts to advertise openings and find relevant and qualified candidates.
The Mashable article emphasizes the importance of research and use of keywords when advertising a job opening. According to the article, [...]
You might be familiar with how search engine optimization, or SEO, can help search engines like Google and Bing discover your website. Using keywords, linkbacks, social media and page ranking can help your site gain the added exposure you need to turn clicks into customers. But, can SEO also help you find the right candidates [...]
Five years ago, it seemed nothing was as buzzy and mysterious as SEO. Today, “content marketing” has taken over as reigning buzzphrase in marketing circles, with many SEO practitioners shifting their sales pitches to match the trend.
The difference, essentially, is content marketing aims to create content humans want to read, whereas SEO aims to create [...]
Apple’s own Maps app has repeatedly let me down since it unapologetically appeared in June. So I was grateful to see Google Maps return. But would it have the brains to find a prized spot on the home screen of my iPhone?
With Apple Maps relegated to a folder on the third home screen of my [...]
Last week, a former client reached out to me and wanted to discuss re-engaging search engine optimization services for his business website. He asked me for a proposal based on a budget of $1,000/month, which in the SEO industry is considered a small budget.
I gladly put together a proposal that addressed his needs and delivered [...]
If you’re not using YouTube as part of your strategic marketing plan, stop reading this and go create a video right now. Ok, wait. This tip is quick, so read/watch this first to get more views.
YouTube is the world’s second largest search engine. Like all search engines, there are certain SEO tactics you can use [...]
2012 has been a year of rapid change. The markets have changed, the search algorithms have changed, the SERP results have changed, and how we define what we do is changing.
We’re in an industry that is now 15 years old and growing rapidly. SEO is forecast to be a $2.2 billion industry, according to the [...]