Building A List Through Co-Registration

Even though it is very big business, many people have never heard of coregistration services and coregistration leads. The concept of a coregistration lead is that the site visitor is signing up or registering for multiple offers at once, or at least has that option.

You have probably participated in the co-registration lead generation process and did not even know it at the time. If you have signed up for a free email account, surely you remember that as part of the registration process for the account, you filled in your true name and email address, and perhaps your physical address.

After completing the form, you were registered for the first offer (the free email account) and then shown a page that offered you a long list of topics on which you could receive further information. If you checked any of those boxes, then you became a co-registration lead.

Many coregistration lead service companies use a similar system, but usually display far fewer offers than you saw when you signed up for that free email account. You might be sent through the same process, though, and be shown multiple related coregistration offers on the thank you page.

Or you might have visited a high traffic website, clicked a link to get “more information”, and been taken to a page that had multiple coregistration offers displayed on the page.

Yet another way that opt-in co-registration leads are generated is to show you a series of additional related offers after you sign up for the main offer. In that case, the co-registration path takes you from one splash page to the next after you have already submitted your information on the main registration page. Every time you check a box or click "submit" you have become a coregistration lead.

Some coregistration services will show you offers randomly, while others will target the offers that they show you, based upon their relationship to the offer that you initially signed up for. For instance, if you signed up to get football scores by email, you might see co-registration offers about sports betting or sports magazines. Or if you signed up for a golf magazine, you might see co-registration offers for golf vacations, etc.

Many people frown upon the use of coregistration leads simply because they don’t understand the process of how a co-registration lead is collected. They are perfectly legitimate and legal leads, but cost less because the offer from which they are recruited is secondary, rather than primary.

Just because a prospect did not see your offer as the primary offer does not mean that they cannot be a targeted prospect for a co-registration offer and become a viable, and often profitable coregistration lead for your business.

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