Google Adwords - How To Crush Your Competitors

With so much competition at Google Adwords how do you get a leg up on your competitors? The good news is that a lot of advertisers aren't using Adwords properly. You take advantage of this fact, to out perform them.

The main criteria Google judges your campaign on is Quality Score. The purpose of this article is to teach you how to blow away your competitors, so we won't get into a lengthy discussion of how QS works, that would be a whole other article. I will tell you how to get a high QS and this will lead to a better campaign performance than most of your competitors are achieving.

Google judges quality score by relevancy. Relevancy is the most important factor at Google. It really is the most important factor anywhere you advertise. Searchers want to find relevant information. Google takes this further by rewarding those who are highly relevant and penalising those who are not. They do this by setting a minimum bid. If you have a high QS your minimum bid is low. A low minimum bid means cheaper traffic.

In turn a low QS means a high minimum bid which means costly traffic. Think of it this way. A lot of your competitors will have mediocre QS which means there site is only somewhat relevant and there traffic is costly. This means that they are spending quite a bit on traffic that is likely converting marginally due to the fact that they are not very relevant to the searchers.

You have a high QS are extremely relevant and get a better deal on traffic. This means your ROI will be a lot higher than your poor low QS competitors.

Now, How do we go about achieving a high QS? Focus on keywords specific to your business. If you sell toys online use the name of your products as keywords. eg. luke skywalker figure, darth vader figure online, online barney doll. You could also include company names. eg. hot wheels toys online. These words are very specific and if someone types this in they are much more likely to convert into a sale than someone typing in "toys" as a keyword. Avoid general keywords like "toys" because you will probably receive a lot of traffic and pay for every visitor on that keyword but it will probably convert at a low rate.

Use your keywords in your ad. eg:

Darth Vader Figures
Save up to 50% on Darth Vader figures
Free Shipping on orders over $25
http://example.com

Make sure that your landing page contains content related to the keyword you bid on. When the searcher clicks the ad above, this might seem obvious but you better have the figure available on your site along with information about the item.

That's how to get a high QS in a nutshell. Remember, relevant keywords, relevant ad, relevant landing page.