Introduction To Viral Marketing

Viral Marketing is the hot topic at the moment, but many don’t really understand what the term means. As this is an internet based business, and therefore Internet Marketing, we need to look at it in internet terms. You know when someone sends you a joke on email and it’s a good one you want to pass it on. From your mailbox you open your list of friends names and post the joke on to everyone you know, or everyone on your “joke list”, a list of people you pass jokes on to.

Next time you do this, have a scroll down the email to see the list of people it has come from at the head of each mailing. Each person who sent the joke on will have sent it to everyone on their “joke list”. You’ll see quite a few names you’ll recognize, some of who will be on your own list. This is “Viral” – the joke has been passed on like a virus – from person to person. Everyone they come in contact with has passed it on to everyone else they know.

The trick with viral marketing is to duplicate that process with your products and the business opportunity itself – pass your store’s website URL on to everyone who cleans their house or takes nutritional supplements, or who might, and get them to do the same with everyone they know. Also, a lot of people who start using the products are going to want to get the products at wholesale. So they want their own store.

So they sign up under you! And you get the commission not only on what they buy, but on anything people they know buy from them, and for anyone who signs up under them, who will be in your second line! So, just as you send a joke you get to your “joke list”, you need to get the biz opp to anyone who has a biz opp list. Congratulations, you have just been introduced to Listbuilding.