Among the hotly debated topics of email list building, one of the most controversial subjects as of late seems to be coregistration. While many marketers do extol the praises of the email marketing list building practice, others, who are from more of the corporate arena of marketing frown on coregistration as an ineffective email marketing strategy. The reasons that they say that coregistration is not effective is because they compare the responsiveness to an in house list. This simply cannot be expected to be an accurate comparison for a variety of reasons.

 

First, one cannot compare the coregistration lead side by side to the in house lead and expect the results to be similar. The reasons for this is that the in house lead is one that was acquired without the presence of any other company. When there are several companies to choose from, sometimes, the customer becomes overwhelmed and tends to do business with the company that they found first or received the most value from and request to be removed from the other company's list. This results in the facts that coregistration leads convert at a ratio that is only ten percent of what leads obtained without coregistration do.

 

Also, coregistration leads are often much more likely to opt out weeks before in house leads and take much longer to buy as a rule. Well, with those facts known, why would one choose to use coregistration as a means for acquiring leads when they perform at a rate of only 10% of what other leads do. It simply becomes a numbers game like most businesses. If converting at ten percent of the conversion rates of normal leads, then it only becomes more profitable to invest money that could have been invested on acquiring in house leads on coregistration leads when the coregistration leads can be obtained in much greater numbers and for much more than 90% of the costs of obtaining leads. In these scenarios, like at a giveaway, the co-registration leads are still profitable. However, if only comparing them to the performances of leads acquired from the website owner's opt in squeeze page, then most definitely coregistration leads are not worth their weight. But you shouldn't count out coregistration as a good form of building a responsive opt in list.