Is Google Adwords A Scam

95-99% of companies that deploy Google Adwords loses money. This is not surprising as most of the companies who hop into the PPC band wagon just go in blindly. They would soon learn it the hard way.

In order to do PPC, you need to know what is your conversion rate. If you don't know it by then, you'll be prepared to get a shock at the end of the month when your credit card bill arrives at your home.

E.g. If conversion is 1% at $3 per click, $300 to acquire lead/customer. If conversion is 0.1%, $3,000 to acquire lead or customer.

Industry standard is 4-8% conversion. It's not as straight forward as it seems. You would be really happy if you can gather 1-2% for beginners.

The most important aspect of advertising on Google is that you need to have a call for action for your site visitors. You need to get them to fill up an enquiry form or at the very least join your mailing list so that you don't lose the site visitor and can still sell them later via autoresponder sequences.