So what is it about list building that is so important to your success online? Is list building really that important to what you do online? Can list building really be that ‘thing’ that makes the difference between success online and non-success online? Does list building really make the long-term difference?

In the days when you could send cheap traffic to your web pages with a number of different crazy means, I think this would not really be true. But now, when it is harder and harder to get your site in front of people, yes I think it is important now. I think one of the most important things that we have to understand is the relationship between list building and success online. How is that so?

You see, when the internet first got started, and online selling began, it was relatively easy to make sales online. You sent someone to your web page, they generally bought from you are from one of few other sales pages they looked at. That was the time of dial-up internet connectivity and web pages took a lot longer to load. A person might only look at a few sales pages for a similar product, get tired of searching, and make a choice. And there were of course fewer choices.

So now it is critical to build a list to be successful online. No, we may not like to hear that, but for long term success online, you really do need a list today. And list building is more than just amassing names. You have to build a relationship with those leads, too.