List Building Techniques - Part 2

When a visitor lands on your squeeze page they are made an offer. That can be a free ebook, an ecourse, a newsletter or some other free offer that they will find it difficult to refuse. You should treat it as a sales page for your offer, and than tell the visitors that all they have to do is provide their first name and email address so that you can send the free gift or offer to them. You should also mention that you will send them other useful information and offers from time to time. They can hardly complain at that, can they?

Whether you use a squeeze page or not, you have to drive potential customers to your website so that they can be exposed to your opt-in form. A popular way of doing that is by writing articles and submitting them to article directories. When people read your article, they will be offered a link in the author’s resource box whereby they can visit your website for more information. You have to design your resource box properly to make sure you get the link, but you generally have to do so without advertising. Article directories do not like you advertising in your articles.

The link you provide should lead to a page on your site that contains the form. If you have a squeeze page, then it should lead to that. The objective is to get the email address added to your list so that you can use it to make future offers and sales. Articles can also provide back-links to your site that over time can improve your sites listing by the search engines.

Another way to drive traffic to your opt-in page is blogging. This is a good source of traffic and you should include your squeeze page address in all your postings. In fact, as previously suggested, you should have an opt-in form on your home page, then include your website URL in the signature that your use for all email correspondence and forum postings. Forums can be a good way to advertise your website.

These are the most common online list building techniques, and are generally effective in rapidly building up a good email list that you can use time and time again to make offer after offer that will interest many of your subscribers. That can only be good for your business.