List Building Tips Part 3

Once you have chosen the sector that you want to operate in you want to narrow down to a niche area. Let’s say for example you wanted to build a list around people who are interested in fishing. There are a number of different things related to fishing, saltwater fishing, freshwater fishing, care of rods, fly fishing and so on.

Do more keyword research and decide on a specific area. For example you may focus on tying flies for fly fishing. Everyone who fly fishes is a potential member of your list but you are focusing on just one aspect.

Once you have narrowed down to this type of niche you need to work out the process in which you will capture the names and email addresses and lead the subscriber to becoming a customer. The whole process should be easy for someone to understand and complete. This is normally achieved by keeping the content congruent and using a quality auto responder.

The process I have found that works best for me is to post content related to my niche in article directories, blogs or other traffic sources with a link to my website. I use an opt-in form on my site which provides an incentive for people input their name and email address. Any products I then recommend to the list will be related to this niche.

I normally start this process by creating the incentive that I will use to persuade people to provide me with their names and emails. You’ll find that common incentives are always in the form of information and are normally a short email course or downloadable ebook or a combination of the two.

It is easier to create an email course and this is what I would recommend if this is your first attempt at list building. It is important that you create the course for the exact type of person that you’re targeting and that you create useful and valuable content for the reader. This is your opportunity to start what will hopefully be a long and fruitful relationship with your subscribers and you should aim to build high levels of trust and credibility as quickly as possible.

Pick a course title and create around 5 to 7 sub-headings that will form the essence of your course. You should aim to write around 400-500 words for each part of your course. Once your course is created you then need to load the course into your auto responder.