List Building Using Squidoo

If you do a search for ways to make money online and have a look at the opportunities available you’ll find that lots of well known marketers will tell you that the money is in the list. Building a list features highly because once you have acquired the names and emails of people interested in your chosen niche you can market to them over a sustained period of time.

New sites like Myspace and other social sites have seen rapid growth over the last couple of years and Squidoo is a new type of site that attracts very high rankings with the search engines. Essentially Squidoo allows users to create highly focused web pages (called lenses) which can then be joined with other lenses in related niches in a networked system.

Because of the highly focused nature of the pages and the networked system the pages are effectively linked to other pages all within a tight niche and it is this that provides for a high search engine ranking. Used properly this can be a highly useful source of free traffic for your list building activities.

When writing content for your Squidoo lens you should write in a similar way to writing a cross between an article and a blog post, ensuring that your lens is highly focused and keyword dense.

This means that you should write in a style that is easy to read and formatted in digestible chunks, using bullets or numbering whenever possible. Keeping your lens focused on a narrow niche area is key to obtaining a good ranking within the search engines.

By writing fresh unique content that ‘talks’ to the reader, like you would in a blog should ensure that your reader ‘listens’ to the end and completes the actions you want. In list building this should be clicking through to a squeeze page which has been designed based on the content of your Squidoo lens.