PPC Vs Article Marketing

PPC advertising and article marketing – how do they compare, and is one better than another? Well, to start off I should probably explain the basic premise of each. PPC advertising basically involves buying sponsored search engine listings via a PPC company like google, overture, miva, or others. You pay so much for your ad to appear as a sponsored listing in search engine results. Article marketing, on the other hand, involves writing optimized articles, including text anchor links back to your web site, and submitting them to the big article directories online, who often have the ability to get your properly optimized article on to the top ten page in a search engine listing.

So what are the pros and cons of each? Well, on price: PPC costs money, and article marketing costs time. So if you are just getting started online and money is an issue, but you have a lot of time, article marketing is probably a better choice. But if you have been online for awhile and are making $20,000 per month, then you might be better off to spend $5000 per month on PPC.

Well, what about response? OK, article marketing is usually a little slower to get you responses, and there is usually not a huge amount of traffic per article, whereas with PPC you can dial it up about as high as you want, from the very first day, depending on how much money you want to spend and how many keywords you are willing to pay for. On the other hand, and article – market generated visitor is probably of 10 or maybe even 20 times higher worth in terms of how much they will ever buy from you – it tends to be a much higher quality lead.