How important is an autoresponder to your online business? Can you really run an online business and build a list without an autoresponder? Let me ask you this, what is central to every profitable web business? The answer is traffic and conversions. You see, the conversions are the only thing that really makes you money online. That’s it – if you don’t believe it, think about it some more. If no one converts from a visitor to a buyer – there is no money at all. You have to have conversions. And to have conversions, you have to have traffic. You cannot get conversions without traffic.
So how do you leverage your traffic? What if I told you that the average visitor is worth 5 visits if you get them onto your list? So to do this, you need a squeeze page. You have to sacrifice getting the sale right up front and instead get the lead – and then you have the opportunity to get them to your sales page up to 5 more times on average. That is 5 times the traffic than if you don’t build a list.
But to build a list – you have to have a squeeze page – a web page that has as its only purpose the opting in of visitors to your opt in email list – and you have to have an autoresponder to do that. And by the way, do not use a server-hosted autoresponder – you really need to have a professional autoresponder company do it for you. Sure, 5 years ago you could have done it yourself – but now you really need to have a professional company do it for you.
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