If you want to see how powerful links are go to Google and do a search for "click here". What site is at the top of the search engine results and why? The top site is the download page for Adobe Acrobat Reader because so many sites linked to this page with the text of "click here" or something similar.
Want another example? Do another search but use "miserable failure" this time. Why is the President's biography ranking for the term "miserable failure"? Thousands of bloggers and site owners created links to this page to make a political statement. Google does its best to preserve the integrity of its search engine and does not alter results like this.
New filters have been added to keep manipulation of search engine rankings to a minimum and this is why relevancy and links from quality authority sites is so important today. So now that you understand how important incoming one-way links are what you need to do is begin focusing on getting high-quality/topically relevant sites to link in to your site's relevant pages!
Keep in mind that the off-page factor link building is just one of the major ranking factors the search engines evaluate today. Use this information to help announce your site to the world!
|