Generally you start worrying about search engine marketing after you have a website created. Working towards getting your site noticed by a search engine is a full time endeavor just like any business. There are a lot of search engine marketing companies which adopt well proven Search Engine Optimization techniques to rank their client's websites in the top positions on all of the major search engines and directories. This enables their clients to have more visitors, resulting in either more sales or page views. A search engine optimization service employs not only award-winning designers, writers, and programmers to design/redesign websites, but also those who specialize in search engine marketing and search engine optimization. The main goal is by using SEO techniques to place your site in the top rankings/indexes of search engine results, rather be buried in three or four pages deep inside.

SEO technique is not just about creating better metatags, but also to do a sort of SEO site analysis, from writing your website copy to giving advice on site architecture and employ certain marketing techniques. One method is buying text links, where you purchase an ad on a popular website where your target audience frequently visits. This ad, links directly to your website. Here the rankings by the search engines don't matter much. But some people also use this method to artificially inflate the link popularity of the site being advertised. But search engines have developed methods to distinguish between those which are genuine links and which are ads. Thus one needs to be careful while choosing SEO marketing companies

The other method SEO's employ is to find relevant directories to which a site can be submitted. However, be wary of SEO's that do overly aggressive marketing efforts and attempts to unfairly manipulate search engine results. Some claim to guarantee rankings. They claim a "special relationship" with Google, or declare a "priority submit" to Google, which both are false. Presently, the only way to submit a site to Google directly is through our "Add URL" page or through the "Google Sitemaps (Beta)" program, both of which are free services.