SEO Marketing

Just how do you market your website? There are two major strategies in marketing. Push Marketing or Pull Marketing.

What's Push Marketing
Push marketing is marketing your products or services via direct mailers, cold calls, knocking on doors etc. This is a tough way as it exhaust your sales team and it can be very demoralising. Based on statistics, only 7% of sales calls results in appointments and only 10% of meetings thru sales calls result in actual sales. What you get at the end of the day is 0.7% closing sales ratio.

Pull Marketing Explained
Find ways of getting traffic to your website. More importantly, try getting targeted traffic. Some of the few ways of getting targeted traffic would be to do Search Engine Marketing such as PPC (Pay Per Click) campaigns via Google Adwords.

The problem with Google Adwords is that it is not a long term strategy. Traffic stops the moment you stop advertising and sometimes, your competitors do click onto your ads. The most powerful means would be Search Engine Optimization.

Why Search Engine Optimization?
Organic listings get 3-4 times more click. Sites listed at the top 3 position of Google in organic listings also result in 400% higher conversion. What it means is that when you get traffic to your website via SEO, you have a higher chance of conversion.

Comparing to cold calls, web enquiries via SEO is on average anywhere from 10% to 30% conversion. Looking for more information, click on the links below or fill up the enquiry form.