The following is a complete guide to SEO, a concise list of SEO advice, tips, and tricks – Everything ever mentioned about search engine optimization (SEO), listed in no particular order:
- Title tags should include good and specific keywords
- Include a relevant title tag in each separate page of your website
- Just like the title tag, the meta description tag should include good and specific keywords
- Include keywords in your meta tag even though it has little bearing anymore
- Submit new sites to search engines
- Use your keywords on the on-page text
- If your site has dynamic URLs, rewrite them to static html URLs
- Google has a "sandbox" effect for new domain names – it doesn't give sites with new URLs good placement in search results until it "trusts" the site, which usually takes 8 months
- MSN gives higher ranking to fresh content and new sites
- Get inbound links to your site. 1-way links are best, but 2 way link exchanges also have merit
- Try to get links to your site from related sites
- Links from sites with a high "TrustRank" are more significant
- Get links from "authority" sites
- Get links from blogs
- Get links from ezine articles
- Get "deep" links
- Try to create "link bait"
- Don't seek links to your site from FFAs
- Don't link to "spammy" sites from your own site
- Use anchor text with keywords in links to your site
- Apply to be listed on high ranking directories such as DMOZ, Yahoo, and BOTW
- Don't use blackhat SEO techniques
- Don't try to "trick" search engines with hidden text, hidden links, or doorway pages or your site will get banned from search results
- Don't use hidden text on your site
- Name each image on your site via the Alt tag
- The physical location of your server affects search results placement. If you seek traffic from The U.S. have your server physically located in The U.S.
- Create a sitemap and submit it to search engines
- Try to stay away of duplicate content
- Read the WebProWorld Forum
- Read search engine optimization blogs like johnon.com
- Register your domain name for more than one year
- Avoid using frames
- Use "absolute links" rather than "relative links" in your site's internal linking scheme
- Avoid intentional spelling mistakes
- Use H1 tags for headlines
- Use CSS to reduce page size
- Experiment with different keyword densities
- Experiment with different keyword prominence (where on the page you place your keywords)
- Have pages that don’t take a long time to load
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