Using Adwords To Drive Traffic

Traffic building is one of the cornerstones of a profitable internet business, and although I do not believe that Google Adwords is the most profitable way to create long-term business, it is a useful tool to use to test squeeze pages and opt in script. Google Adwords allows you to ramp up the number of visitors to several hundred per day, depending on the keyword and the money you are willing to spend.

Now, the quality of your Adwords subscribers, in my experience, is much lower than the quality of a good ezine solo ad subscriber or a subscriber who joined after reading one of your articles. So one of the most important things to do and to know with Google Adwords is that you have to test everything you do. One of the things I consistently test is the long term profitability of a subscriber source.

I track the origin of every sale I make, and log the price of the sale, so that at the end of the month I can say that I made x number of dollars on Adwords subscribers, on a per subscriber base, and x number of dollars on article sourced subscribers, etc. This way I know the exact level of profitability of every single source I use. By the way, in terms of long term quality (as opposed to cost per lead) my best sources are, starting with the best:

• Article marketing
• Ezine solo ads,
• JV mailings,
• JV Giveaways,
• Google Adword