Have you looked into using Co-Registration services to drive a massive number of subscribers to your mailing list, and thus massive traffic to your website? This technique does not seem to be discussed much, and traditionally has only been used by large companies with large budgets. Essentially, a Co-Registration provider has lists of people who have subscribed to various mailing lists, and who have specifically requested to be subscribed to any new mailing lists in a particular area of interest automatically.

 

As a website owner looking for potential customers, all you need to do is contact the Co-Registration site, and ask for subscribers that have an interest in your particular offerings, and you can literally have a flood of subscribers very quickly. This is literally a way to add hundreds or thousands of subscribers to your list automatically and instantly. The exact number of subscribers you can add depends on your budget as the co-registration providers charge based on a per subscriber basis. It should be remembered that these people on the co-registration lists who get subscribed to your mailing list, are people who have specifically indicated an interest in your niche market and are, in theory qualified and targeted subscribers, increasing the changes of them purchasing products and services from you.

 

Some of the less reputable Co-Registration sites may send you people from any of their lists, whether they have indicated an interest in your particular niche or not, so it will pay to stay with the reputable Co-Registration providers, otherwise you may find your spending a lot of money for little or no return. Whilst Co-Registration services are not free, it does not take much to realise that the payoff could be enormous if you have the right product to appeal to these people. Of course, the more subscribers you obtain via this method, the more it will cost, and like any expense you really need to have a budget.

 

Additionally, you should know what your conversion rate is in advance before deciding on how much to spend money on these services. E.g. On average what percentage of visitors to your website end up buying something. Two percent is a common number Internet Marketers often quote as a starting point. It would likely be wise to test a small number of subscribers first and gauge the effectiveness before proceeding with a larger number.

 

You should also ensure you have a measurable way to determine the success of purchasing the co-registration list of subscribers, perhaps by having a unique tracking code in your campaign, or some other method so you can easily determine the number of sales for co-registration subscribers, and be able to determine whether it was a profitable decision or not. One thing you do need to check is whether your mailing list provider (the company who provide your auto-responder services, allowing the co-registration subscribers to subscribe to your mailing list) supports co-registration.

 

Some auto-responder providers specifically forbid the use of co-registration due to the strain it can put on their services (you could imagine the load on a server trying to sign up 100,000 people at once), so do check with them before you proceed. Used correctly, Co-Registration services can be a great way to start a new mailing list, and to get potentially thousands of interested people familiar with you and your web site.